Managing any online business is a tough ask, especially with so much competition out there. You’ve got things like technology, content, reputation, on top of the day to day operations of your actual business. That said, with a little diligence and willingness to take this day by day, as well as getting setup with a good a plan, it’s more than possible to do this.

That said, the last two years of this decade have quite clearly shown that for online brands to succeed, flexibility is key to their operation. 2020 definitely reinforced this with many businesses having to shift the way they did business. Flexibility enables quick and effective cybersecurity updates, the capability for individual teams to work together, and of course, the willingness to pivot an approach based on tracked statistics.

Thankfully, it may be that managing your online brand is more flexible than you could ever have imagined, allowing further possibility in these directions. In this post, we hope to discuss a few measures you should consider with that in mind, in order to make the following year much more flexible, workable, and doable as necessary.

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An Online Portfolio & Testimonials

People love stories, especially stories about how your product or service can make their lives better. Updating an online portfolio and showcasing testimonials can help prospective future clients understand the value you have to offer. It will also allow them to see if you’re a good fit for their brand. This kind of unapologetic means of showcasing what you’ve achieved as an online brand, how it could aid future clients, and why you’re worth consulting can net you future work, sure, but keeping this updated can also allow you to showcase who you are now, and how far you’ve come. This makes your brand appropriate to today.

Website & Social Media Updates

It’s important to ensure that your website and social media profiles are all functioning on combined cylinders. This means cross-linking posts, running a website blog for SEO purposes, ensuring that your commissions are announced when open, or networking in your space. Sure, social media and online life has its ups and downs but it’s a fantastic idea to make sure you’re able to use it for the betterment of your brand in an increasingly digitized world. You’ll also want to make sure your website is visually appealing and easy to read.

I’ve found it better to put out quality content vs just quantity of content. Put out helpful information that people will enjoy reading vs just a bunch of articles. Also be authentic, your true brand and business is better than something too polished or fake.

Technology focused on customers

Technology is always changing and so are our expectations. It’s so easy to just click the next google result for a website that is more appealing or accessible. Things like online chat, SMS support, online scheduling or portals are becoming table stakes. Thankfully this technology is becoming more and more affordable and easy to get setup with. There are lots of solutions to fit all sorts of budgets and technological skills. You don’t need to know how to code to start using some of these tools.

Remote Working Possibilities & Investment

Even functioning as a digital nomad is a perfectly acceptable means of running a brand these days, allowing you to take your daily travels as inspiration for your working effort, as well as giving you that flexibility that past business owners could only dream of. Investing in your remote working possibilities, such as the ability to take video conferencing calls from your device no matter where you are, can enhance your professionalism despite your increasingly normalized means of getting around and using the internet as your platform for growth.

With this advice, you’re certain to make any online brand more flexible and workable, and this is true even in the face of continually growing competition. With that in mind, you’re sure to make the best decisions possible.

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